From the age of 15, I knew exactly what I wanted to do! I enrolled in a Cosmetology program at my high school and became a licensed cosmetologist at the age of 17. Quickly I realized that ‘doing’ hair was not my forte, but I loved the industry which lead to the sales side of Professional Beauty and a very successful career for over 30 years, growing several successful salons/
At the end of 2018, I was given the opportunity to leave corporate life and take on a leadership role with David’s Beautiful People, overseeing all the dedicated and talented stylists. I felt I had found my calling! When David decided to retire, I took a risk and bought David’s salon. I am so honored to keep the legacy that David Cohen left after so many years of being a great leader and mentor to so many in this industry!
I am passionate about this industry and love to see the transformations people take to become the best they can be. I am proud to work with a team dedicated to making every person who walks through our doors see and feel the passion we have for making them look incredible. I absolutely love that I get to do this every day and I am blessed to do this with such an amazing team!
At David’s, we hold ourselves to a standard of quality, innovation and excellent customer service to make every client feel extraordinary. We welcome you all to come and experience a relaxing environment where people truly love working with each other and helping our clients.
I look forward to meeting you!
Experience: 12 years
Specialties:Creative Master Colorist, European Hair Extension Certified, Certified Master Cutter, Brand Educator for Wella, Makeup Artist, Hair Replacement Specialist, Influencer
About: Alejandro’s impeccable attention to detail gives way to his artistic capability to envision a customized hair cut and color to fit your lifestyle and personality! He is a brand educator for Wella Professionals and Core team member for international fashion week which provides him with the latest trends in fashion, hair and makeup.
Specialties: Master Stylist, Colorist, Educator, Mentor and Author
About: Dennis Roche is one of the legacies in the Beauty Industry in Washington DC. He enjoys the beauty of versatility, and giving his clients the very best of consultations. “Creating you an individual look comes from the heart. The mirror is a reflection of that”..
Experience: 32 years
Specialties: Detailed Oriented Men’s Hair Stylist, Perm Specialist, Coloring, Styling, Cutting, Extensions, Special Events
About: Emilia is a well rounded stylist. She has traveled to many show venues and brings back new ideas. She also offers special event hair styling and human hair extensions along with years of experience with Glemby International and Elizabeth Arden to name a few.
Experience: 45 years
Specialties: Color, Perms, Haircuts, Formal and Bridal Styles
About: Maggie is quite possibly the most traveled hairdresser we have at David’s. She has literally traveled the globe in the pursuit of fine hairdressing. She is the go-to person for dramatic styling for special events. You can see much of her work published in many International trade publications.
Experience: 38 years
Specialties: Brazilian Smoothing Treatments and Human Hair Extensions
About: Rick brings a well-rounded perspective to all hairdressing. As a former owner in many different salons, he has trained in London with some of the best, including L’oreal, Antena, Trevor Sorbie, Tony and Guy, and Sassoon.
Experience: 50 years
Specialties: Hair Cuts, Color, Highlights, Styling, and Formal Up-dos
About: Sugar is excellent at giving people the new image they are looking for. He is very passionate about his job.
Experience: 5 years
Specialties: Balayage, Fantasy Coloring, Highlights, Single Process, Blowdrys
About: Janette is not afraid of change. She is constantly trying new things on her own hair and is passionate about helping you achieve your own style.
Experience: 50 years
Specialties: Styling, Coloring
About: Val has learned from some of the finest brands in the industry, including Wella and Goldwell. She hails from Germany with a strong work ethic and a passion for her craft attending more educational venues then one can count.