Something BIG Is On Its Way to our North Bethesda Hair Salon!

bride being prepped before her wedding in room


Your Favorite Salon is Getting a New iDENTiTY You’re Going to Love!

David’s Beautiful People has been serving the Washington, D.C. and North Bethesda area for more than four decades. With some of the most talented hair stylists on the East Coast, we’re ready to take on a new name, but keep the same values we’ve always stood by.

With growth and success comes big changes, and we have a pretty big update to share with our clients. Our North Bethesda salon is changing, and although things might sound and look a little different, we’re the same hairstylists you know and love!

David’s Beautiful People is now iDENTiTY Salon

Your identity is who you are; it’s how you define yourself and how you present yourself to the world. Where do you go to discover who you are? Where do you go to recreate yourself?

Make yourself an icon in your own life – at iDENTiTY Salon, you can be whoever you want to be. When you walk into our hair salon in North Bethesda, you have the opportunity to find, change, or re-define your unique identity with the help of our professional stylists.

Changing David’s Beautiful People to iDENTiTY Salon has been years in the making – we take our clients, stylists, and brand seriously, and we wanted to make sure we did this at the perfect time. And that’s why this change is so important to us! Our new name is a reflection of our unique identity. You’re not just clients or heads of hair to us; you’re a part of our salon’s identity, too. We care about who you are, and we’re here to help you shape your own personal identity through beauty and style.

What’s Changing at Our North Bethesda Salon?

Our name, branding, and location are all changing with us. Our new location presented itself at the perfect time! We want iDENTiTY Salon to reflect our clients and our stylists in the best way possible, and that means sharing with you a name that reflects what we stand by.

Oh, and don’t worry – one thing you can count on is our award-winning salon and hair stylists aren’t changing! You can still get the same looks you love to sport, or try out a whole new style to find your new identity. Whatever you choose, we’re still the best hair salon near you.

iDENTiTY Salon, just like David’s Beautiful People, specializes in haircuts and styling, high-quality hair coloring, extensions, perms, and keratin treatments. Pixie cut or luscious locks, straight or curly, we’re here to be your trusted hair stylists in North Bethesda! Our team is exactly who we’ve always been, just with a new added spin and zest to our salon. You’ll love getting your hair done in an updated space, but with the same familiar faces you’re used to. With some construction, new paint, and decorations, you’ll walk into the new salon space and feel right at home! You can even call us at the same phone number: (301) 881-2540.

Where Can You Find iDENTiTY Salon?

You can find the new iDENTiTY Salon at 5224 Nicholson Lane, in Kensington, MD 20895, just three minutes away from our original North Bethesda salon. If you’re leaving our current location, follow Bou Avenue and Nebel Street to Nicholson Lane, then turn right onto Nicholson Lane. Our beautiful salon will be on your left.

We’ve put tons of time and energy into making sure our new space feels comfortable and ready for our clients and hair stylists. You can expect our new North Bethesda salon location to be open for all your hair needs by May 2023. We hope you like our new iDENTiTY as much as we do!

Find Your Perfect Hair stylist in North Bethesda at iDENTiTY Salon

We don’t believe there’s a one-size-fits-all hair style. At iDENTiTY Salon, formerly David’s Beautiful People, we’re here to make your one-of-a-kind hair fit your one-of-a-kind style! Our new location for our hair salon in North Bethesda is here to make your beauty dreams come true.

Share your vision with our stylists and watch it come to life, right before your eyes. We can’t wait to get into our new space and watch our clients enjoy our new iDENTiTY. See you there!

Check out our social media accounts to see exactly what we’ve been up to and feel free to reach out online to schedule an appointment or consultation. We’ll be up and running from our new location in no time. iDENTiTY Salon is ready to start this new journey with you!